The Fur Free Retailer program welcomes YOOX NET-A-PORTER as the 750th apparel company to join the program since its formation in 2002. The program is run in more than 20 countries worldwide by the Fur Free Alliance, an international coalition of animal protection organisations, and looks to connect fur-free influencers – like Giorgio Armani, HUGO […]

[vc_row][vc_column][vc_column_text]On Sunday the 18th of January, we held our second annual Fur Free Fashion show. Designers from three continents joined the runway, along with nineteen fur-free brands, to promote fashion with compassion for people, animals and the environment. After a successful launch of the first-ever Fur Free Fashion Show in China in 2014 as part […]

Despite this, their pelts are being ‘harvested’ in massive amounts, causing extreme pain. Tied by the paws they are roughly sheared, plucked or skinned alive, whilst screaming out of fear and pain. Over ninety percent of the Angora wool and fur is produced in China, where there still is no law in place to protect even […]

We held a star-studded media forum against fur in Beijing to reach national newspapers and magazines. Chinese celebrities and respected figures explained why they reject fur, and asked the public to do the same. The forum was hosted by the senior news editor of Beijing News and attended by famous guests from the fields of […]

Dalian – Students shouting out against fur! There’s a movement going on! Watch this short clip on the younger generation in China, taking a stance and shouting out against the fur industry. With special thanks to Pet100 in Dalian, China, who informed and gathered students from various universities in their region.