Breaking News – Gucci joins Fur Free Fashion!
The luxury brand joins #FurFreeRetailer. A major step for ethical fashion! The Humane Society of the United States (HSUS) and LAV, along with the Fur Free Alliance (FFA), are pleased that the leading global fashion house Gucci has announced it will no longer use animal fur, beginning with its spring summer 2018 collection. Gucci’s President & […]
The Future of Fashion is Fur Free
The Fur Free Retailer program welcomes YOOX NET-A-PORTER as the 750th apparel company to join the program since its formation in 2002. The program is run in more than 20 countries worldwide by the Fur Free Alliance, an international coalition of animal protection organisations, and looks to connect fur-free influencers – like Giorgio Armani, HUGO […]
China paying for cruel ‘Monster Fox’ fur
Recently, the international media coverage of Finlands “monster foxes” shocked people across the world. (see examples from Dailymail and Dragon TV). Pictures and videos taken from five Finnish fur farms show that in order to obtain larger sized pelts, fur animals have been deliberately made obese, affecting their health and welfare to a shocking extent. […]
Fur Free Fashion Show 2015
[vc_row][vc_column][vc_column_text]On Sunday the 18th of January, we held our second annual Fur Free Fashion show. Designers from three continents joined the runway, along with nineteen fur-free brands, to promote fashion with compassion for people, animals and the environment. After a successful launch of the first-ever Fur Free Fashion Show in China in 2014 as part […]
First ever cruelty-free fashion show in China
Today we held the first ever cruelty-free fashion show in Beijing. With the latest looks from American and Chinese designers, we are showing the Chinese public that a fur-free lifestyle is beautiful, feasible and compassionate. With live performances of singers from the highly popular singing contest ’The Voice of China’, we reached out to the […]
Fur and fashion
Urging celebrities to reject fur as a fashion statement Chinese New Year is the time when most fur products are bought and worn by celebrities for various events. We approached celebrities to ask them not wear fur and to make sure their wardrobe, fashion stylists and assistants were aware of the issue so that they […]
Celebrities join ACTAsia to condemn cruelty of the fur industry
We held a star-studded media forum against fur in Beijing to reach national newspapers and magazines. Chinese celebrities and respected figures explained why they reject fur, and asked the public to do the same. The forum was hosted by the senior news editor of Beijing News and attended by famous guests from the fields of […]
No fur for Chinese New Year!
On the 3rd of February 2011, millions of people will celebrate Chinese New Year. Many Chinese will traditionally mark the occasion by buying luxurious clothes and gifts. This is a boom time for fur sellers, who aim to maximize their sales of coats, hats, cushions, bedcovers or other accessories made from pelts. The bloody business […]